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11 Mar 2023
Branding Permalink

What Is the Relationship Between Logo and Branding?

March 11, 2023
branding

There was a time for companies, whether small, medium, or large, and regardless of their legal form, where it was enough to simply have the most minimalist logo possible. A few lines and a few shapes were enough at the time because we easily had an image with prospects in our sector of activity. Today, in 2022, things have changed. The Business World has indeed evolved over all these decades and the old archaic methods are no longer relevant.

We now live in a society where the consumer no longer buys the product but the seller. Companies must therefore make their images and their products or services even more attractive in order to attract more customers. Thanks to Zippia who reminds us that 75% of people recognize a brand by its logo, so it is crucial for any for-profit company to reach the remaining 25%.

The Symbiosis between Logo and Brand Image
In an ever more consuming and materialistic society, with ever greater demands in terms of quality, you must put all your resources into action in order to meet the need for it. As I mentioned earlier in this guide, previously it was enough to draw a few pencil lines yourself and insert our company name in small print in order to have a logo. Branding is not just the logo you design, the font you use, or the products you sell. It’s all these things and much more. It’s the customer experience you provide.

Over the years, studies have shown that the more companies put more and more effort into their logo, whether visually with exceptional print quality or bright colors, or with a font. corresponding to the business area of ​​the company, they obtain better results in direct sales but also in word-of-mouth. Indeed, it is important to note that the average lifespan of a logo is approximately ten years. Over time, the concept of branding has emerged and since then, companies have been spending hundreds of thousands of dollars each year to constantly improve their branding. When consumers buy from brands, they put their trust in them.

To have an optimal brand image, it is no longer enough today to arrange your website in the colors of your logo. No, now it is imperative for a company to have a visual connection between all its elements whether they are visual or not. The key is to think for a moment, identify a theme around your business and then connect all the elements with a visual for all platforms, whether it’s a website and social networks.

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A Competitive World

As I told you in the first paragraph of this blog post, a few years ago, to start doing business, you needed a company name and a small minimalist logo. Unfortunately, in our time, there are more and more competitions in different fields. In addition, with television, our cell phones and the radio, we are constantly bombarded with information and therefore it is more difficult for a company to stay ahead of the prospect so that he or she comes back either to our sales platforms or is directly store.

This is where the importance of having a polished brand image comes into play.

More than 87% of companies perform better with a well-designed and well-thought-out brand image. Indeed, these are often better retained in the memory of their prospect and therefore often return to visit the brand.

The Relationship Between Consumers and Branding

Consumers want to know your business, and one of the best ways is through your brand. Keeping a consistent brand image helps customers position you as a business, and makes it easier for them to remember you or associate with your brand. In order to fully understand the last sentences and the link that unites consumers to your brand image, we share with you these few important data:

First Impressions Matter for Your Brand

It takes 1/10th of a second to form a first impression of someone. But we know that people are way more than just their first impressions. When it comes to your brand, it’s better not to risk it. It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website.

How many times have you stumbled across a website and had a feeling that it hadn’t been touched since the 90s? We’re guessing more than a few.

11 Mar 2023
Branding Permalink

Does Financial Consultancy Makes Your Business More Profitable?

March 11, 2023
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Financial consultancy is an invaluable asset for businesses of all sizes. By utilizing the expertise of a financial consultant, businesses can gain a better understanding of their finances, allowing them to better understand where their money is being spent, where they can save, and how they can maximize their profits.

With the help of a financial consultant, businesses are better able to make informed decisions that will ultimately lead to increased profitability. In this blog post, we will explore the benefits of engaging a financial consultant and why it is making your business more profitable.

What is Financial Consultancy?

Financial consultancy is a service that helps businesses increase their profitability. It’s a specialized field that includes accounting, finance, business law, and strategic planning. Financial consultants provide expertise to businesses on a range of topics from budgeting and cash flow management to long-term investments and growth strategies.

By working with a financial consultant, businesses can gain insights into their current financial situation, develop effective plans for the future, and create strategies for improving their bottom line. With the help of a financial consultant, businesses can identify areas where they can save money or optimize their resources for maximum profitability.

Financial consultants offer advice on how to manage finances and investments in order to maximize business profits. This may include analyzing business performance, setting up budgets and cash flow forecasts, and devising plans for reducing costs and increasing revenues.

They can also provide guidance on tax planning, retirement planning, and other important financial matters.

Financial consultants can also provide valuable insights into the market trends and competition, helping businesses make informed decisions about investments and other business activities. By having a detailed understanding of the market, a financial consultant can assist businesses in making sound investments that will help them stay ahead of their competitors.

Ultimately, by utilizing the expertise of a financial consultant, businesses can achieve their goals of becoming more profitable. By understanding their financial position and creating strategies for growth, businesses can get ahead of the competition and increase their profitability.

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What are the benefits of Financial Consultancy?

Financial consultancy is an invaluable tool for any business that seeks to maximize its profits and performance. With the right strategies and advice, a financial consultant can help businesses develop effective strategies to increase their bottom line. Here are some of the key benefits of utilizing financial consultancy services:

1. Increased profitability – Financial consultants can help businesses optimize their profits and investments by providing sound financial advice and planning. They can assess current operations, suggest areas for improvement, and recommend more efficient methods for generating revenue. This can lead to greater profitability and improved financial performance over time.

2. Improved cash flow – Financial consultants can provide guidance on how to better manage cash flows, helping businesses maintain a positive cash flow even during times of economic difficulty. They can also suggest strategies for increasing revenues and reducing expenses, allowing businesses to generate more cash flow with less effort.

3. Reduced risk – Financial consultants can advise businesses on the risks associated with their investments and suggest strategies for minimizing them. By helping businesses identify potential risks and develop plans to mitigate them, financial consultants can help reduce the overall risk of the business’s investments while still maximizing profits.

4. Greater efficiency – Financial consultants can help streamline operations and reduce overhead costs. By identifying opportunities for savings or reducing waste, financial consultants can help businesses become more efficient, resulting in increased profits over time.

By utilizing the services of a financial consultant, businesses can make informed decisions and develop effective strategies for growing their profits and improving their financial performance. With the right advice and guidance, financial consultancy can help businesses achieve greater success in their operations and investments.

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Case Study: How ABC Company increased their profits by 50% with Financial Consultancy

Case in point is ABC Company, a major manufacturing company that was struggling to turn a profit. By engaging the services of a financial consultant, they were able to identify and address issues in their operations and overall finances.

The financial consultant found that the company had been carrying too much debt and was not taking advantage of potential tax savings opportunities. They also identified operational inefficiencies that were costing the business money.
After making changes suggested by the financial consultant, ABC Company saw an immediate improvement in their bottom line.

n the first quarter following implementation of the consultant’s suggestions, profits increased by 50%. The financial consultant also helped the company plan for future growth, helping ABC Company remain profitable for years to come.

This case study clearly demonstrates the power of financial consultancy when it comes to improving business profitability. With the right guidance, companies can identify areas where costs can be reduced and profits can be increased. Engaging the services of a financial consultant can help companies maximize their profits and ensure long-term success.

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How can I make my business more profitable with Financial Consultancy?

If you’re looking to make your business more profitable, financial consultancy is one of the best ways to do it. With the right advice and guidance, a financial consultant can help you to identify areas of potential growth and maximize your profits.

Financial consultants can help you assess your current financial position and suggest ways to increase efficiency and improve cash flow. They can provide you with advice on how to invest wisely, as well as help you create a budget to ensure that you are spending your money effectively. They can also offer tax advice and help you to minimize your liabilities, allowing you to save money in the long run.

Another key benefit of working with a financial consultant is that they can help you to identify cost savings opportunities. This could involve finding ways to reduce operational expenses or negotiating better terms with suppliers. Additionally, they can help you develop new strategies for increasing revenues and profits, such as expanding into new markets or launching new products or services.

Finally, a financial consultant can be a valuable asset when it comes to making decisions about debt management, mergers and acquisitions, and other complex transactions. They can provide expert advice that allows you to make informed decisions that maximize profits and reduce risk.

By taking advantage of the expertise of a financial consultant, you can make sure that your business is making the most of its potential for profitability. With their help, you can create a sound strategy that leads to increased profits and continued success.

11 Mar 2023
Branding Permalink

Importance of the Consistency in Corporate Identity Work

March 11, 2023
Turquoise Concept Logo and Corporate Identity

Creating a successful corporate identity is essential for any business. It helps customers recognize your brand, build trust, and remember you. But what many companies don’t realize is that consistency plays a key role in how effective a corporate identity will be. In this blog post, we’ll explore why consistency is so important, and how it can make or break your corporate identity. We’ll also discuss strategies for maintaining consistency in your corporate identity work.

The Importance of First Impressions

When it comes to creating a successful corporate identity, the importance of consistency cannot be overstated. Your company’s brand is your most important asset and the first impression customers have of your business can be the difference between success and failure. That’s why maintaining a consistent look and feel across all your corporate materials is so important.

Consistent branding helps create a recognizable identity for your business that customers can easily recognize. Whether it’s through logo design, website design, packaging design, or printed collateral, maintaining consistency in your brand identity creates an immediate connection between your company and its customers.

This helps build loyalty and trust in your brand and gives customers a sense of familiarity when interacting with your company.

Furthermore, consistency in branding conveys professionalism and reliability to your customers. When done correctly, consistent corporate identity work communicates that you are a trustworthy business that has invested in its own image. Customers will be more likely to trust you as a business if they feel confident that you take care of the details, such as maintaining consistent branding across all platforms.

Finally, having a consistent corporate identity can help you stand out from the competition. With so much competition in the marketplace, it’s important to differentiate yourself from other companies by making sure that your branding is distinct and memorable. Consistent branding helps ensure that customers recognize and remember your company’s name, logo, and messaging.

At the end of the day, consistency in corporate identity work is essential to the success of any business. It helps build trust with customers, communicates professionalism and reliability, and sets you apart from the competition. A well-crafted corporate identity can make all the difference in how customers perceive and interact with your company.

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The Power of a lasting Impression

The corporate identity of a company is a vital part of how it is perceived by its customers and partners. It is important for a company to establish and maintain a consistent corporate identity across all aspects of its business. A consistent corporate identity not only builds trust, but also creates a lasting impression.

Consistency in a corporate identity can be achieved through the use of common visual elements such as logo design, colour schemes, typefaces, and other branding assets. All elements should work together to create a unified, recognizable brand identity.

Using consistent visual elements will also help build trust in the company’s brand. If customers and partners see the same visuals used across different parts of the business, they are more likely to remember it and be able to recognize it later. Having a consistent look and feel helps to create recognition, which leads to loyalty and repeat customers.

Consistency in corporate identity work also helps to create a more professional image. A business that looks professional and well-designed will be seen as being more credible and trustworthy. This helps to boost customer confidence and encourages people to do business with the company.

Finally, having a consistent corporate identity helps to ensure that all communication from the company looks and feels the same. This includes emails, website content, brochures, ads, etc. Having everything look the same makes it easier for customers to recognize messages from the company and increases their chances of responding favorably to the message.

In conclusion, having a consistent corporate identity is essential for any business. By creating and maintaining a unified, recognizable look and feel across all aspects of the business, companies can create a lasting impression on their customers and partners. This can help boost customer confidence, build trust, and increase sales.

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How Consistency Applies to Your Brand

When it comes to corporate identity work, consistency is key. A company’s brand and visual identity are important aspects that give customers an idea of what the company stands for and how they interact with the world. A consistent look and feel across all branded materials is essential in creating a strong and memorable corporate identity.

Consistency in corporate identity work not only helps to strengthen the overall brand but also communicates professionalism and trustworthiness.

y having a consistent aesthetic throughout all materials, customers can quickly identify your company and its values. Consistency also ensures that customers recognize your company and trust that you will provide a consistent experience, no matter what product or service you are offering.

Having a consistent corporate identity also helps create an efficient workflow for designers, developers, and other creative professionals. With a set of guidelines and standards in place, design teams can work more efficiently, streamlining their efforts to create a unified look and feel across all branded materials.

This allows companies to focus on the message they want to communicate instead of worrying about inconsistencies or confusing visuals.
Consistency should be applied to all materials related to the company, including logos, colors, fonts, images, and even messaging. Designers should take the time to create a detailed style guide that outlines all the necessary rules and regulations for the company’s branding.

This guide should include guidelines for usage of logos, fonts, colors, as well as any other elements that are associated with the brand.

By following these guidelines, companies can ensure that all materials follow the same aesthetic principles and accurately represent the brand. By taking the time to create a strong, consistent corporate identity, businesses can ensure that customers recognize them, trust their products and services, and develop a lasting relationship.

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The Do’s and Don’ts of Maintaining Brand Consistency

When it comes to corporate identity, consistency is key. Whether you’re developing a new brand or revamping an existing one, having a consistent look and feel throughout all of your materials is essential. It’s important to make sure that the colors, logos, fonts, and other visual elements all match up so that customers can quickly identify your business and remember its core message.

But how do you ensure that your brand stays consistent? Here are a few tips to help you maintain brand consistency:

  1.  Create a style guide. Developing a style guide for your brand is an effective way to maintain consistency across all channels. This document should include detailed specifications for colors, logos, fonts, and other visual elements. You can also provide additional information about how to use these elements in different contexts (such as print, web, and social media).
  2. 2Choose one or two font families. Limiting yourself to one or two font families can help keep your branding looking neat and organized. For example, if you have a modern logo, opt for a simple sans serif font for headlines and subheadings, and a serif font for body copy.
  3. Consider the context of each piece. Different channels require different approaches. For example, an email might need to be more succinct than a website, while social media posts may require a more casual tone. Be sure to consider the context of each piece when creating or revising your brand’s materials.
  4. Maintain a consistent color palette. Your color palette should be carefully chosen to reflect your brand’s personality and message. Choose a few primary colors and stick with them for all of your branding efforts. It’s important to be aware of how colors interact with each other – warm colors will look different next to cool colors, so choose wisely!
  5. Keep an eye on details. When creating branded materials, it’s important to pay attention to the details. Even small changes – like changing the color of the text in a logo – can make a big difference in how your brand is perceived. Always double check your work before sending out any materials.
    By following these tips, you can ensure that your corporate identity remains consistent and recognizable across all channels. The result will be a cohesive and memorable brand that customers can easily identify and recall.

The Bottom Line: The Importance of Consistency

Corporate identity work is one of the most important aspects of any successful business. A strong and recognizable corporate identity can help a company to create an image that resonates with customers, stand out from its competitors, and build a loyal customer base. However, all of this hard work and effort can quickly be undermined if the corporate identity is not consistently applied across all areas of the business.

Consistency is key in corporate identity work. A logo that’s changed too often, or one that’s used inconsistently across different platforms and media, can lead to confusion and send a message to potential customers that the company isn’t reliable or trustworthy. It’s important to establish a corporate identity that’s recognizable and consistent, so customers have an easy time recognizing it and can rely on it as a trustworthy source of information.

The best way to ensure consistency in corporate identity work is to have a well-defined strategy. Start by selecting a logo and color palette that are easily recognizable and will look good on all platforms and media. Then create brand guidelines that outline how to use the logo, how to use the colors, and other rules for using the corporate identity in marketing materials. Be sure to review and update these guidelines regularly to keep up with changing trends and technologies.

Once the initial strategy has been established, it’s important to make sure everyone in the organization is aware of the guidelines and follows them. This includes employees, contractors, vendors, partners, and any other stakeholders who may need access to the corporate identity. Have regular training sessions to make sure everyone is up to date on the guidelines and is following them correctly.

In short, consistency is vital when it comes to corporate identity work. Taking the time to establish a solid strategy and making sure everyone involved follows it will ensure that your corporate identity is recognizable, reliable, and trusted by customers. With a consistent corporate identity in place, your company will be well positioned for success in the long run.

01 Jan 2023
Branding Permalink

Why Brand Image is Important: The Complete Guide

January 1, 2023
branding

In today’s competitive marketplace, having an effective brand image is essential for any business that wants to stand out from the crowd. But what exactly is a brand image and why is it so important? In this complete guide, we’ll explore what a brand image is, why it’s important, and how you can create a strong and lasting brand image for your business.

We’ll look at the benefits of having an effective brand image, the best strategies for developing and maintaining your brand image, and the impact a strong brand image can have on the success of your business.

People judge a book by its cover

We’ve all heard the saying you can’t judge a book by its cover, but when it comes to brands, people do just that. Whether we realize it or not, people form an opinion about a brand based on its image. It’s why businesses spend so much time and money on branding and marketing – they know that in order to succeed, they have to create a strong, positive brand image.

The truth is, no matter how great your product or service may be, if your brand image is off-putting or unappealing, potential customers may not even bother to take a second look. That’s why it’s so important for companies to make sure their brand image reflects their values, mission, and message.

For example, let’s say you own a vegan restaurant. Your logo and website should reflect your dedication to plant-based foods and sustainable practices. If you were to use a logo of a cheeseburger, you might confuse customers and send out the wrong message. On the other hand, if you had a vibrant logo featuring green leaves or something else that speaks to the nature of your business, you’d likely gain more respect from potential customers.

It’s also important to remember that your brand image goes beyond visuals. Your customer service, product packaging, and even the way you communicate online can all help form an opinion about your brand in people’s minds.

No matter how small or large your business may be, taking the time to consider how you want your brand to be perceived is essential. When done right, your brand image can help drive business growth and success.

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Your brand image speaks for you

The brand image of your business is what makes you stand out from the competition and communicates to potential customers who you are and what you represent. It can be the deciding factor between whether a customer chooses your business over another and is a key factor in determining the success of your company.

Having a strong and positive brand image can not only help you attract new customers but also create loyalty among existing customers. It is important to note that your brand image is not just about the logo and colors you use, but it is also the values, message, and story you tell.

When creating your brand image, there are several factors to consider. First, you need to identify your target audience. Knowing who your audience is will help you create a message and story that resonates with them and speaks to their needs. You should also consider what values define your company, such as integrity, trustworthiness, or creativity. Additionally, it is important to think about how you want your brand to be perceived. Do you want to be seen as a professional and reliable business or a fun and innovative one?

Once you have established your brand image, it is important to ensure it is consistently portrayed across all platforms, from your website to your social media accounts. Doing so will create a unified and cohesive representation of your business that will be recognizable and memorable for potential customers.

Your brand image is an important part of your business, so it is essential that you take the time to create an impactful representation of your company. Doing so will help you stand out from the competition and ensure that customers know exactly who you are and what you stand for.

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Your brand image builds trust

When it comes to developing your business, having a strong brand image is essential. Your brand image is the perception of your company, its products and services in the eyes of the public. It’s the way that people associate with your business and what they think about it.

A strong brand image helps you create an impression of trustworthiness, reliability and quality for your business. When customers have a positive perception of your company, they’re more likely to purchase from you and recommend your products or services to others. That’s why it’s important to take time to develop a strong brand image that reflects your values and resonates with your target audience.

One way to build trust is by ensuring that your brand image is consistent across all channels. This includes your website, social media, print materials, etc. Consistent messaging helps to create familiarity and recognition with your target market, reinforcing their trust in your brand. Additionally, make sure that your messaging accurately reflects the values of your company. If customers perceive that your messaging is not authentic, it can damage the reputation of your brand.

Creating a strong brand image also means being mindful of how you interact with customers. People want to be respected and appreciated by businesses, so make sure that you’re providing the best customer service possible. Additionally, ensure that you’re living up to any promises made to customers. If you don’t deliver on what you promise, customers will remember that and it will hurt your reputation.

By taking the time to build a strong brand image, you can create trust and loyalty with customers. Consistent messaging, authentic values, and excellent customer service are just a few of the ways to do this. Start today by considering how you can refine your brand image and start building trust with customers.

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Your brand image humanizes your business

Your brand image is more than just a logo or slogan; it’s what gives your business a face, a personality, and a mission. It’s a way to build trust with customers, show them what makes you unique, and create an emotional connection.

A strong brand image can help make your business stand out from the competition, attract customers, and make them feel comfortable doing business with you. But in order for this to happen, your brand must be well-crafted and humanized.

The goal is to make people think of your company in positive terms. This means creating a brand image that is consistent and recognizable, while at the same time giving your brand a personality that resonates with your target audience. Your brand should tell a story and evoke emotion – something that people can connect with and remember.

You can humanize your brand by showing the human side of your business through stories and visuals. For example, if you have employees, you can feature them on your website and social media accounts to give customers a sense of who is behind the scenes. You could also showcase customer stories and feedback, as well as projects that your team is working on.

In addition to showcasing your company culture, you can also get creative with how you promote your products or services. Try using videos, infographics, and other visual elements to bring your message to life. This will help give customers an insight into what it’s like to do business with you.

Finally, don’t forget about using humor and positivity. A little bit of wit and charm can go a long way in helping to establish an emotional connection with customers.

Creating a strong brand image is an essential part of any successful business. By taking the time to create a humanized and consistent brand image, you’ll be well on your way to building trust and loyalty with customers.

02 Mar 2022
Consultancy Permalink

Why Does Your Business Need an Expert Consultant?

March 2, 2022
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Vita Life Consultancy Business Expert Consultant

As you know, at Vita Life Consultancy Inc., we love to guide you step-by-step through some crucial steps in starting or perfecting your business. Through our various blog posts, our readers have been able to put our advice into practice and have seen real growth in several aspects of their business. This time, in this reading, we will not only feed your intellect with several relevant information but also why a one-on-one with one of our experts can greatly develop your business.

We have listed below, varied reasons to call on our team to grow quickly in business

Starting a Business

Have a new idea? Have you designed an impressive product? It is certainly easy to imagine new business concepts, but it is quite another to begin to implement them. The process of starting a little business turned out to be difficult and risky. Indeed, many aspiring entrepreneurs give up before even tackling the important stages of a perfect business start-up.

There are also those who manage to persist, who continue to move forward despite the difficulty and the obstacles. Those who, are equipped with great qualities of a business boss.

Despite the character of these people, does this guarantee them a place in the business world? According to fundsquire.ca A survey by CBInsights that covered employees and founders from 101 start-ups analyzed the reasons why those companies failed. The main results were as follows:

  • 42% of start-up businesses fail because there’s no market need for their services or products.
  • 29% failed because they ran out of cash.
  • 23% failed because they didn’t have the right team running the business.
  • 19% were outcompeted.
  • 18% failed because of pricing and cost issues.
  • 17% failed because of a poor product offering.
  • 17% failed because they lacked a business model.
  • 14% failed because of poor marketing.
  • 14% failed because they ignored their customers.

Therefore, it is imperative to surround yourself with people with solid experience and team up with people you trust. In short, several factors can influence the direction of your business and to neglect them is to run to failure before you have even started.

Indeed, again according to Fundsquire.ca: 20% of businesses fail in their first year and around 60% will go bankrupt within their first three years.

It is therefore interesting to surround yourself with an expert business consultant to be guided at the beginning of the process: is there a market for your products/services? Is your marketing following the digital trend? Do you have the necessary funds to cover your first costs? How do I register my business when I’m ready? These are questions that our team can answer for you.

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Knowledge Is Power: Reading for Start-ups

Optimizing your Business

You have now been sailing on the turbulent waters of the business world for a few months, even a few years, without really knowing which direction you are taking and what the results will be in the end of your destination? It is not uncommon to see some entrepreneurs asking themselves a thousand and one questions at this stage.

If your business has survived until now, that’s fine, but it’s also an important time to review your initial vision, the one you had at the very beginning of this adventure. Did you stray from your original mission?

In short, you will have understood it, at this stage it is necessary to review your recent activities. Doing a detailed analysis of the positives and negatives is an effective way of visualization to be able to restructure and start in the right direction.

To do this, it would be useless to neglect a meeting with one of our experts. This can help you refocus and start again on a well-designed and planned straight line in terms of stages, operations and management.

Upgrade Your Brand

It is not uncommon, even today, to see companies with non-existent identities. Indeed, not only are some brand images outdated but in addition, no branding links their website, their social media, their email header. At Vita Life Consultancy Inc., we make a point of reminding you; the visual image of your business is much needed in 2022.

We always talk about how important branding is for growing your business, and it never hurts to repeat ourselves. According to a stat from tailorbrands.com: You have 7 seconds to make a first impression, so your brand needs to be well-designed from the get-go, with a clear message. With this brief period, you must therefore have a visual identity beyond consumer expectations.

Our team is brimming with creative energy and just waiting to be harnessed. And according to capitalcounselor.com: A person will see a brand image around five to seven times before they recall the brand. Therefore, it is very important to call on professionals. You can learn more about our branding services on this page.

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Branding Creation Process

Managerial Consultancy

The executives counseling implies added energy for the organization at one point. You can get a unique help with the energy of specialists with alternate points of view. You can’t just rebuild your organization or change a current monetary administration program. As an entrepreneur, you will be relied upon to perform numerous jobs.

On occasion, you will be going about as the virtual head of numerous offices, from promoting to item improvement to IT support. You could likewise see yourself liable for bundling, conveyances, direct client support, and property upkeep. In certain conditions, for example, overseeing and arranging your business funds, it’s ideal to recruit proficient assistance.

Your funds are not to be messed with. Numerous things can turn out badly in a business according to a monetary point of view. Blundering cash, income issues, postponed or over paid merchant accounts make numerous new organizations close. You can counsel a monetary guide to ensure that your business isn’t one of them.

For you to settle on such choices, there should be an issue. Nonetheless, it can’t be said that the answer for the issue is things like this. The administration expert analyzes your organization unbiasedly as an external eye, uncovers your organization’s hierarchical and administrative issues and tries to address them.

Subsequently, it allows you to make a further developed stride outside by tackling the inner issues of your organization. Master the board experts, autonomous of your organization, are keen on diagnosing issues, examining their causes, making suggestions, and conducting proposals.

We would love to collaborate with you on this aspect of your business, see more information here.

Financial Consultancy

With a financial consultant, you can expertly arrange for the monetary prosperity of your business. Also, you can get customized exhortation on contributing to create financial wellbeing with the help of a monetary counsel.

Finance specialists in pretty much every organization center around expanding the net revenue of the foundation with the right and proficient utilization of your capital or potentially pay, procedure and arranging.

Monetary specialists, who likewise get ready for the unforeseen circumstance of the organization, additionally manage emergency management. Financial the board systems are made toward the start of each fiscal year and checked toward the finish of the financial period.

It is inspected whether the decided targets have been conducted or regardless of whether there have been any emergencies past the normal. Inability to appropriately deal with the monetary requirements of the foundation prompts unnecessary getting and expanded interest costs. Interruptions that might happen in this cycle might even lead the organization to liquidation.

Hence, it is valuable to get support from an expert monetary counsel all together not to meet interruptions. It is conceivable with monetary administration that the activity cycles of limited scope or huge scope organizations can continue without interference.

In case of an emergency, the pay stream of the organization is disturbed, so it turns out to be harder to deal with the tasks. All systems are introduced to you with a monetary expert that you will find support from, and you will realize how you can treat that second prior to an emergency happens.

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One-on-one Meeting with Business Expert Consultant

In Conclusion:

Whether it’s during the hatching of a business idea, whether it’s during the process of starting a small or medium-sized business or whether it’s many years later, it is strongly recommended to be surrounded by business experts.

Not only will this help you refocus your company in the right direction and reduce costs, but it will also help you stop asking yourself a thousand and one questions such as: is my branding up to date? Is my marketing budget low?

In short, doing business with one of our consultants can give you peace of mind whether it is for the creation of your project or its development. You want to share your concept with us, contact us here!

19 Feb 2022
What Is Digital Identity Permalink

What is digital Identity

February 19, 2022
what is digital identity
what-is-digital-identity

As you know, at Vita Life Consultancy Inc. we like to advise you on everything related to the Web and its digital world. We also like to guide you towards the new WEB 2.0 trends but also to educate you on certain measures and precautions that will make this adventure a much more positive experience for you entrepreneurs and business leaders as well as for your users, customers, followers. You should have no illusions if you believe that the old ways of running a business are still relevant.

The digital age has been here for a few years now and if your company or your brand does not follow this trend, your company can only be forgotten. To remedy this situation, today we offer you some tips.

To be up to date and to be part of this trend, it is not enough to equip yourself with electronic equipment, to have a small web page, or to acquire several screens for your offices. No, a digital identity is your online presence. Through reading this article, you will be able to understand and practice the next steps for your success in the digital world!

The importance of this Digital Identity

Digital ID, like other technological inventions similar as nuclear power and indeed ubiquitous GPS, can be used to produce value or induce detriment. Without proper controls, directors of vicious digital ID systems, whether they work for private sector companies or governments, would have access to and control of the data.

History provides despicable exemplifications of the abuse of traditional ID programs, including the importunity or persecution of ethnical and religious groups. Digital ID, if inadequately designed, could be used in indeed further targeted ways against the interests of individualities or groups by government or the private sector.

(“Digital ID: A key to inclusive growth | McKinsey”) Implicit provocations could include fiscal gain from the collection and storehouse of data, political manipulation of an electorate, and social control of groups through surveillance and restriction of access to uses similar as payments, trip, and social media.

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How big is the digital identity market?

With the ever-increasing growth of the market and its increasingly connected users, you are on the wrong track if you have not yet made this digital transfer. Indeed, according to BusinessWire.com The Global Digital Identity Market is estimated to be USD 16.6 billion in 2021 and is expected to reach USD 40.44 billion by 2027. This identity on the internet therefore has an influence on your notoriety, on the sale of your products and/or services and how Internet users perceive a company.

Concretely, what is a digital identity. According to our source, digital identity is all the digital traces that a person or a community leaf on the Internet. All this information, left over browsing, is collected by search engines, such as Google, Bing and is made public.

A digital identity, or IDN, can be made up of a nickname, a name, images, videos, IP addresses, favorites, comments, etc. This identity on the internet therefore has an influence on e-reputation, on the way Internet users perceive a person. In summary, digital identity is the image you send back on the internet, your virtual, dematerialized image.

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The different types of digital identity

Our agency has identified several types of digital identities that exist and that meet different categories. Whether it is information, depending on the source, its content, and its author. This data thus circulates without the knowledge of its user.

This information also circulates sometimes without the knowledge of its user and can have a harmful influence on the integrity of the person or the corresponding entity.

One can easily create three distinct categories of digital identity corresponding to the origins of the different sources and the information disclosed:

The Declarative identity

This type of digital identity corresponds to the colorful information that has been handed by the person or reality concerned, with varied information, relating to the nature of the subject, his connubial status, and other veritably objective rudiments.

The calculated identity

The measured identity results from the different analyzes carried out about the acting identity. The conclusions therefore make it possible to establish a profile of the individual or of a service to which he’s combined.

The acting identity

The acting identity is determined by the different conduct carried out on the web by the user. Therefore, we can make a trace of the ultimate by observing his stations and habits from his account. As well as his friend on Facebook in particular. Their data will be collected in this way. The bank law and the word no longer have any secrets for these websites as an illustration. Also, this information is a real goldmine for some companies, which use big data as veritably instructional statistics at the marketable position. A question also arises where is the right to privacy and private data limited?

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How to properly manage your digital identity?

Although users are obliged to fill out their profile with as much information as possible to benefit from optimal visibility on search engines, this is not without risk. However, although the disclosure of your information is not without risk, we have written a short guide for you to take some precautions on your future actions on the net:

Manage privacy settings on social networks

If far too many people forget this essential step, fortunately more than 88% do not neglect it. With the ever-increasing use of social networks, we are more and more inclined to publish our daily life, which attracts dishonest people. Indeed, if you give a lot of substantial information without restraint, the basic parameters of the most popular social networks will not protect you. Without certain increased changes in your profile settings, you expose yourself to great risks such as digital identity theft. According to Facebook.com, more and more of their Internet users are receiving friend requests from people they don’t know and with whom they have no friends in common. At Vita Life Consultancy Inc., we advise you not to accept such people as they may be malicious towards your digital information.

According to digitalinformationworld.com, in August 2019, DuckDuckGo (a search engine that depends on being as private as possible) conducted a paid survey to find out how people are feeling about their privacy online. (“Nearly 80% of Social Media Users Have Adjusted their …”) Around people shared in this survey. The results were what one might anticipate. Around 79.2 percent of the people have acclimated the privacy settings of their social media accounts in one way or another over the last 12 months. What’s indeed more intriguing is that nearly 23 percent of the people have deleted/ turned off their profiles due to privacy enterprises. Although similar issues are substantially linked with Facebook, social media services like Twitter and Instagram have also been affected this time around with figures going as high as 34 percent and 36.1 percent independently. When the results were presented in a map form, it was revealed that in the last time, around 43.1 percent of the people have acclimated their privacy settings by removing posts. Also, 35 percent have made their biographies fully private.

Always be wary of what’s free

If you have some knowledge of sales and advice, you have surely heard the famous saying “if it’s free, you are the product.”, if so, then you have a huge lead over web predators. Indeed, when you browse, like or search, you reveal your consumer choices for free. For private companies such as Facebook, Instagram or even the giant Google, this digital data is precious to them because it allows them to better understand you to sell you better. Unfortunately, other organizations, criminal (you guessed it), will seek to obtain this data in ways unimaginable. Indeed, we have all seen this famous Pop-Up window open before our eyes, announcing that we have won an all-inclusive trip to the Caribbean or telling us that we have won five million dollars and obviously, if you have caught, a hacker has stolen your data.

Change password regularly

Even if today, there are increasingly simple ways for cybercriminals to obtain your password, it is not negligible to change it regularly before always staying ahead of a malicious hacker. In addition to making the task even more complicated, you also secure your personal and/or professional data. Ideally, according to Terra Nova Security, it is strongly recommended to change your password every three months. Experts from this company also recommend always enabling two-factor authentication present on most websites these days (45% of companies use multi-factor authentication, up from 25% last year. 23% is the average security score for companies before using a password manager (46% is the average security score for companies with more than 500 employees).

Do not click on dubious links

The technique of ‘phishing’ or fishing in everyday language is a deceptive way for suspicious individuals to recover your personal and professional information and your digital data. Although most Internet users are aware of this trap on the Web, more than 1000 people are trapped each year by these cybercriminals. “Since the start of the COVID-19 pandemic, Statistics Canada determined that more than one in three Canadians have received a phishing attack.” (“What phishing looks like in 2021 – Get Cyber Safe”) These web scammers are using increasingly optimized schemes. In 2021, there were 1,000,000 phishing emails sent to North America citizens and unfortunately, 19.8% of these Internet users clicked on these fraudulent links.

In conclusion:

To conclude this article, we would like to guide you through this transfer of your identity from the physical world to the virtual world. Most of your data may already be online, in your digital identity. However, some steps and several options may require research and effort to fully transition. Therefore, our agents are available to you, they will be able to support and advise you throughout the process. Please contact us here !