What is Corporate Identity Work?
When you establish a brand, it is not enough to just specify a name and logo. In order for you to connect people with your brand, your brand should have a story and your logo should be a starting point. Your internal and external stance and image determine your corporate identity. With corporate identity work, you can increase your prestige by preventing identity confusions that may arise in your company.
What is the Scope of Corporate Identity Study?
“Corporate identity studies” covers every service your company is capable of providing. This includes visual presentation, ranging from your company’s signs to promoting the products produced or the services offered by your company. This contributes to your corporate identity. Your logo, business cards, letterheads, invoices as well as your promotional products such as calendars and notepads must meet any integrity criteria.
In order to ensure this integrity, you should pay attention to the corporate identity design and work with the help of experts. Because everything that is presented to the outside on your behalf represents you. The continuity of the things that represent you is important so that people get to know you and you can get a place in their minds. Thus, you can give the impression that you are a holistic brand to the people you sell products or services to.
What Stages Does Corporate Identity Consist Of?
The corporate identity to be created for your brand consists of five basic stages. These stages are as follows:
- Determination of the work to be done and the design process
- Determining the appropriate time for public offering
- Submitting the prepared designs and presentations to the firm’s approval
- Making revisions, if any
- Public offering of the brand’s designs
With these five basic steps, you will have made the beginning of your corporate identity. While preparing your corporate identity, there are important points to be considered in these basic stages. For example, in the design process, it is very important that the designs prepared on behalf of your brand represent you and are appropriate for the era.
In order for your company to represent itself as a whole in every field, it must have a corporate identity. You can think of corporate identity as the signature of your company at a certain point. In other words, your corporate identity is just as important as your stamp is for your company. With a corporate identity suitable for the target audience you want to reach, you can draw attention to yourself. You should not be late to start corporate identity studies in order to increase your prestige by gaining a place in people’s minds.